Our mission is to succeed as a high quality, low cost bottled water supplier in the markets we serve by focusing on the customer, by driving out costs in everything that we do, and by not wavering in our drive for delivering the highest quality product at good margins. We will always strive to maintain a culture of trust, honesty, humility, integrity, and candor in our dealings with others and ourselves. We will strive to protect our people as our most valuable resource. We will strive to deliver an excellent return to all of our stakeholders.